The Great Lakes Floral Expo is one of the nation’s premier floral shows. This show is a must attend event to those in the floral industry. This event is unique in the floral industry because it is held in conjunction with the West Michigan Home and Garden Show and there are events for the general public.
The Expo brings together the TALENT of floral industry experts to showcase today’s top trends and the up-to-date information all florists need to know.
Join us for rebroadcast seminars of industry leaders.
Sessions are only $7.95/each for non-members and $4.95/each for Members. Buy all 6 session for $34.95/Non-Members and $19.95/Members.
Members will need a coupon code to save on your ticket price.
Already a Member? Call the MFA office for your Member rate coupon code to save on the ticket price!
Not a Member? Buying all 6 videos? A discount rate is automatically applied when you add all 6 shows to your shopping cart.
The Michigan Floral Association can be contacted at: (517) 575-0110
Main Stage Design Show: J. Schwanke – Sympathy Success… The Secrets You’re DYING to Know!
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Join one of the most trusted voices in the flower industry: award winning speaker and host of JTV on uBloom.com, J. Schwanke, to learn the secrets to success with sympathy flowers! The sympathy and flower tribute flower world is changing and J brings his innovative thinking process and positive attitude adjustments to the world of sympathy design. Learn to how to transform the next funeral into a celebration of life… and make it a special event! No “in lieu of flowers” for J… he’ll show you how to transform your thinking and implement changes that will help you on the road to eternal success with sympathy flowers! Today’s the day to start thinking differently about sympathy flowers, and choose to celebrate with flowers!
Main Stage Design Show: Designer of the Year Run Off – with emcee Jerome Raska
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The Iron Chef of Floral Competitions! Experience this intense, exciting, awe-inspiring design event! The top five designers from the Design Contest go head-head, flower-to-flower, on the Main Stage, working at identical stations with identical materials. All eyes are on them, they must design, under pressure, in front of a pumped-up crowd of their fellow florists, friends and family! This is IRON CHEF: FLORAL STYLE. This fun event will be emceed by the ever-entertaining Jerome Raska! You won’t want to miss a minute! When the designing has finished, judging will begin and one lucky designer will be declared the 2011 Designer of the Year. His or her designs will be featured in six issues of The Professional Florist. Be there and discover the winner!
Main Stage Design Show: Loann Burke – Exploring the Past, Present and Future of Wedding Design
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Join this expedition down memory lane, taking you into the past of bouquet and wedding design. that brings you to the designs of the present and future. Loann knows her bouquets! She will start with her very own wedding bouquet design from the early ’80s and transform it into designs for the present and future. She will share a new spin on vintage bouquets. Discover how to do the same with the actual styles of wedding bouquets carried by fellow designers.
Main Stage Design Show: John Hosek – RSVP Required
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Learn from the pros! John will demonstrate the keys to producing the biggest events in your career – everything from pulling in those exciting clients to decorating for maximum impact. Depicting top-class examples and detailing down-to-earth realities, he’ll prepare you for your next important production and give you the confidence to surpass your expectations. Whether you’re planning for 60 or 600, you need to WOW your clients and their guests with your professionalism and artistic vision, and John is excited to present years of experience! You’ll learn the four steps to a spectacular event: researching, sourcing, visualizing and presentation.
Main Stage Design Show: J. Keith White – Every Day Flowers for Today Possibilities
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This is your opportunity to explore and open your mind to new infinite possibilities as a designer. Keith, a visionary of floral design, is known for his flair, showmanship, professionalism and extraordinary designs. He brings a fresh look at everyday flowers for today. He combines modern and traditional floristry into an art form that welcomes the great diversity of our lives and environment. Let your creativity and confidence flourish with fast, easy and profitable, everyday designs that will keep your customers coming back for more.
Main Stage Design Show: Bill Taylor – Exploring the History of Floral Design
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Join Bill as he traces the development of floral design from ancient Egypt and China to the present day, using arrangements and accessories to illustrate the development. It includes a look at ancient design schemes from China, Japan, Egypt and Rome. The program shows the growth and changes in European design and how they were related to the art and culture of the time. Bill then explores the influences of East and West, and European history on American floral design. The program culminates with a very contemporary, decidedly American design.