Strengthening Your Messages & Impressions
New Trends, ROI and Direct Marketing Integration for
Search & Social Media
Thursday, November 17, 2011
Westin, Southfield
dmaDetroit is pleased to announce the return of the Educational Seminar in combination with the November luncheon
Educational Seminar: 1st morning session: Get Inside Minds of Customers and Get Lifetime Results
• Jeanette McMurtry, Expert on psychology-based direct marketing, Author, Columnist, Keynote Presenter and Principal, e4marketing company
Educational Seminar: 2nd morning session: Mapping the Remarkable: Using Visualization to See, Model and Share What’s Next
• Julie Anixter, Managing Editor and Chief Innovation Officer for Maga Design Group
• Amy King, Vice President of Marketing Services, Entertainment Publications
Luncheon Panel: What is the best way to address the rapid fire changes in search and social media and tips on how to effectively measure ROI.
• Dawn DeVirgilio, Product Marketing Manager, Social for Exact Target
• Dave Linabury, Director of Interactive for Campbell Ewald
• Todd Webber, Founder and CEO for LocalBizNow
• Moderator: Lonnie Miller, Vice President Marketing & Industry Analysis for Polk
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